Weetabix launches kids ad during X Factor

Weetabix is kicking off its latest ad campaign for its new cereal range during this Saturday’s The X Factor in a bid to ramp up brand awareness.

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The ad for Weetabix Chocolate Spoonsize, a spoonsize version of the Weetabix biscuit with cocoa and real chocolate chips, will use the strapline, ’Fuel for Fun’.

Created by ad agency BBH, the ad shows streetdancer Arizona Snow performing a street dance routine in her bedroom. It also includes Nickelodeon sponsorship spots, social media activity such as YouTube and online promotions on Disney and Stardoll.

Francesca Davies, Weetabix marketing manager, says, “These days, life is pretty busy for children of all ages. Sometimes it’s easy to forget that kids just want to be kids – they want to have fun. The new ad is designed to tap into this truth and position Weetabix Chocolate Spoonsize as a great start to the day for kids, helping them to make the most of every moment.”

Spoonsize is an extension of the successful Weetabix Chocolate brand, which launched just over a year ago.  

Weetabix Food Company recently appointed former Kimberley-Clark marketer Giles Turrell as chief executive officer. He will take over in October replacing Ken Wood who is retiring after seven years in the role.

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