M&S Autumn Womenswear ‘The Rendezvous’
Watch the new ad.
Watch the new M&S romance themed ad here
To see the best creative work from creative, digital and design agencies go to the Pitch website by clicking here
Watch the new ad.
Watch the new M&S romance themed ad here
To see the best creative work from creative, digital and design agencies go to the Pitch website by clicking here
Arsenal is set to ramp up digital marketing activity, including a raft of new social gaming and media initiatives, to keep pace with its Premier League rivals in the quest to engage international fans.
Media buyers have welcomed the resurrection of Big Brother as a strong advertising vehicle, as the celebrity version of the show draws to a close tonight (8 September).
Virgin Group has appointed Saatchi & Saatchi boss Ian Rowden as its new chief marketing officer, as it looks to place the Group’s brand at the heart of its global expansion strategy.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.