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Lara O'ReillyNike has recreated the self-fastening glowing trainers worn by Michael J Fox in the 1989 film Back to the Future II.
Virgin Group appoints Saatchi & Saatchi boss as CMO
Lara O'ReillyVirgin Group has appointed Saatchi & Saatchi boss Ian Rowden as its new chief marketing officer, as it looks to place the Group’s brand at the heart of its global expansion strategy.
Npower promises not to upsell when installing smart meters
Lara O'ReillyNpower has become the first of the “big six” energy suppliers to promise not to use smart meters as a surreptitious sales tool.
Consumer confidence is up but progress feels like it is in ‘slow motion’
Josh StephensonPeople’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.