Culture Secretary toughens up counterfeiting regulation

RTS: Culture Secretary Jeremy Hunt has outlined his plans to tighten regulation on internet counterfeiters and will force brands placing ads on offending sites to remove them.

/i/f/i/JeremyHunt160.jpg

Hunt said this evening (14 September) in his keynote speech at the Royal Television Society’s annual convention that the government should make it more difficult to sell counterfeited products on the internet, in the same way this is banned on the high street.

To implement this law, he is considering setting up a cross-industry body, which could be modelled on the Internet Watch Foundation, to identify infringing websites.

Hunt is also set to make advertisers responsible for removing ads from offending sites. After the new Act is implemented, the government will also put increased pressure on search engines and internet service providers to make it harder to access sites a court has deemed unlawful.

The Culture Secretary’s proposals to change counterfeiting regulations are part of his wider plans to update the Communications Act to be more suitable for the digital age.

The government is update the Act to promote growth in the media industry, protect freedom of expression and media plurality and prevent content being unlawfully distributed online.

As part of Hunt’s renewed commitment to protecting competition in the media market, he is looking to introduce a new approach that is “platform neutral”.

Hunt added that Ofcom’s research into the now defunct BSkyB and NewsCorp merger, which drew on the multi-platform concerns of the two companies joining, has led to him to asking the regulator to examine and recommend the best approach for measuring the level of media competition across all media.

A draft of the updated Communications Act is not expected until after Lord Justice Leveson’s full public inquiry into media behaviour and regulation, following the phone hacking scandal at News International, has been published, which is not likely to be until at least 2012.

You can read Hunt’s speech in full by clicking the link in “Related Files” below.

Read MaryLou Costa’s feature on new counterfeiting threats in next week’s Marketing Week magazine

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here