Twitter expands Promoted Tweets ad service and launches analytics tool
Twitter has announced that Promoted Tweets will be visible in the timeline of people who don’t follow a brand, read the full story here
Twitter has announced that Promoted Tweets will be visible in the timeline of people who don’t follow a brand, read the full story here
ESPN International’s head of digital media Tom Gleeson and ad sales chief Alan Fagan present the sports broadcaster’s plans for gaining ground in the UK against major players Sky and the BBC, and using interactive elements to up the stakes. MW: Tom Gleeson, as vice-president of digital media for ESPN International, you look after the […]
SPONSORED FEATURE Ian Carrington Google mobile advertising sales director At Google we’ve been researching the ’mobile movement’ in the UK and we’re seeing smartphone use continuing to soar. Here are the latest facts from our research: 44% of us go to bed with our phones within arm’s reach, 65% use our smartphones to kill time […]
We are in the midst of an IT meltdown. Our IT supplier’s vision is to make the world run better. A bold statement but one that couldn’t be further from the truth based on our recent operational performance. We are falling apart, collapsing under the strain of a major IT upgrade that is proving barely […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.