Channel 4 unveils interactive video-on-demand ad format suite
Channel 4 has unveiled a new line-up of interactive video ad formats as it aims to forge closer relationships between its viewers and advertisers, read the full story here
Microsoft takes on Apple’s iPad
Jessica DaviesMicrosoft is to unveil software designed to challenge Apple’s tablet dominance, read the article here.
Juventus will beat Arsenal every time in a branding match
Mark RitsonJuventus, one of Italian football’s most glamorous sides, unveiled their new state-of-the-art stadium last Thursday with a special exhibition match. Juve could have invited, quite literally, any team in the world to grace this opening night. But it was not Barcelona, Bayern Munich or even Manchester United who stepped proudly onto the new turf of […]
Government backs call for banking reform
Lara O'ReillyThe government has backed a report calling for the simplification of switching bank accounts as part of a major overhaul of the banking system.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.