Consumers wait “as long as it takes” for online deals
Almost three quarters (74%) of consumers will wait “as long as it takes” to get the best deal online, according to research from affiliate network LinkShare, read the full story here.
Almost three quarters (74%) of consumers will wait “as long as it takes” to get the best deal online, according to research from affiliate network LinkShare, read the full story here.
The economy remains sluggish, which means that price promotion will continue to be a prominent tool for retailers and brands despite concerns that it erodes brand equity and margins. Brands, however, are finding alternative promotional methods to deep discounting, to attract customers. As much as 60% of goods are now sold on promotion. This rises […]
It’s an argument that is never fully resolved and is now rearing its head in the world of direct marketing. Specifically, does the best and innovative work in the field come from small agencies? The question has come about because of some forthright comments from the chair of the DMA Awards committee, Mike Colling. Apparently […]
Facebook is poised to launch improved data and analytics tools for agencies and brands to measure the effectiveness of their campaigns. Read article here.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?