Consumers wait “as long as it takes” for online deals
Almost three quarters (74%) of consumers will wait “as long as it takes” to get the best deal online, according to research from affiliate network LinkShare, read the full story here.
Almost three quarters (74%) of consumers will wait “as long as it takes” to get the best deal online, according to research from affiliate network LinkShare, read the full story here.
The economy remains sluggish, which means that price promotion will continue to be a prominent tool for retailers and brands despite concerns that it erodes brand equity and margins. Brands, however, are finding alternative promotional methods to deep discounting, to attract customers. As much as 60% of goods are now sold on promotion. This rises […]
It’s an argument that is never fully resolved and is now rearing its head in the world of direct marketing. Specifically, does the best and innovative work in the field come from small agencies? The question has come about because of some forthright comments from the chair of the DMA Awards committee, Mike Colling. Apparently […]
Facebook is poised to launch improved data and analytics tools for agencies and brands to measure the effectiveness of their campaigns. Read article here.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.