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ASOS “Urban Tour”
Pitch reporterOn 14th September ASOS will launch an interactive global platform, Urban Tour, to promote its Autumn / Winter 2011 menswear collection. Watch the campaign here.
Halifax – a history of ads (and Howard)
Seb JosephHalifax unveils its new ’Community Choir’ campaign tomorrow (17 September), the first step in its bid to revitalise the brand as a challenger to its high street rivals and which you can see here. The ad is also the first by its newly appointed creative agency Adam & Eve after parting company with long-standing agency […]
Skills gaps, restructures, outsourcing: 5 interesting stats from Salary Survey 2024
Marketing Week ReportersFrom the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Majority of marketers in role for less than three years
Josh StephensonMarketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.
What is AI’s role in marketing recruitment?
Molly InnesImplementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
Oatly’s outsider ethos and trusting McDonald’s: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Oatly’s decision to “kill the marketing department” to how McDonald’s used humour to build trust, it’s been a busy week. Here is my take.