E.on appoints head of marketing communications

E.on has appointed a head of marketing communications to handle its through the line customer marketing strategy.

Daren Carter will join the company next week to replace Catherine Woolfe, who is leaving E.on to become marketing director at parcel service Collect+.

The head of marketing communications role was created in January following the creation of the “Energy Solutions” division, which is E.on’s small to medium-sized enterprises and customer facing business. Agencies who will report to him include DLKW Lowe and MediaCom.

The role’s scope includes strategic brand development, acquisition and retention, direct marketing, customer fulfilment and above the line communications. It reports in to Jeremy Davies, marketing director for the Energy Solutions business.

Carter’s most recent role was as managing director of a retirement services business. Prior to that he worked for a decade at Norwich Union, including a role as promotions director, which included the re-negotiation of its UK Athletics sponsorship.

He also worked at Ronseal where he was part of the team that launched of the “Does what it says on the tin” campaign.

Regulator Ofgem is currently investigating the “big six” energy suppliers – which includes E.on – to examine how their profits are calculated and look at ways that complex tariffs can be simplified.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here