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PlayStation’s DanceStar Party to sponsor TOWIE
Lara O'ReillyITV has signed a deal with Sony PlayStation’s DanceStar Party game to sponsor the third series of The Only Way Is Essex (TOWIE).
Sainsbury’s overhauls brand messaging
Rosie BakerSainsbury’s is overhauling its marketing messaging under the strapline “Live Well for Less”.
Plenty readies launch of versatile kitchen towel for outdoors
Branwell JohnsonSCA’s kitchen towel brand Plenty is launching its first new product since the name change from Bounty, supported by a £10m marketing effort that will make use of brand icon Juan Sheet.
Advertising returns a short-term ROI of £1.87 for every pound invested, study finds
Grace GollaschAnalysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart
Niamh CarrollWhile its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Pre-testing ads is not divisive, it’s a no-brainer
Mark RitsonAgencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.