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PlayStation’s DanceStar Party to sponsor TOWIE
Lara O'ReillyITV has signed a deal with Sony PlayStation’s DanceStar Party game to sponsor the third series of The Only Way Is Essex (TOWIE).
Sainsbury’s overhauls brand messaging
Rosie BakerSainsbury’s is overhauling its marketing messaging under the strapline “Live Well for Less”.
Plenty readies launch of versatile kitchen towel for outdoors
Branwell JohnsonSCA’s kitchen towel brand Plenty is launching its first new product since the name change from Bounty, supported by a £10m marketing effort that will make use of brand icon Juan Sheet.
McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart
Niamh CarrollWhile its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Pre-testing ads is not divisive, it’s a no-brainer
Mark RitsonAgencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
Primark bolsters brand investment as it looks to ‘go beyond’ price, product and stores
Niamh CarrollThe retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.