GSK merges consumer and nutritional business

GlaxoSmithKline (GSK) has merged its consumer and nutritional healthcare divisions in the UK to create a £1bn business and bring together its brands including Lucozade, Ribena, and NiQuitin.

/c/n/o/gsk160.jpg

The healthcare firm hopes that merging the two divisions will help it become the world’s “first fast-moving consumer healthcare (FMCH) company” by combining science with insight-driven consumer innovation.

The merger, which takes effect in January, is part of GSK’s overhaul of the business. Earlier this year it announced plans to divest more than 20 brands, including Nytol and controversial weight loss drug Alli, to concentrate on its fast growing core brands in four categories; nutrition, wellness, oral care and skin health.

Peter Harding, general manager of GSK Consumer Healthcare Great Britain and Ireland, says: “As a combined business, we will have a deeper understanding of everyday wellness and the health issues which people face. We will be able to drive aggressive category growth by delivering innovative products speedily to market that are rooted in science.

“Our reorganisation will simplify the way in which we serve our retail partners through our points of contact and allow us to use our resources more flexibly to meet their needs. Our aim is to work closely with retailer partners to grow their businesses alongside our own.”

GSK appointed Emma Walmsley as president of Consumer Healthcare Europe and president designate of its Worldwide Consumer Healthcare business in May this year while former InterContinental Hotels Group (IHG) comms chief Leslie McGibbon has joined to head up corporate affairs for its consumer healthcare team.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here