Vice strikes global partnerships
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Diageo set to ramp up Facebook activity
Russell ParsonsDiageo is set to ramp up the volume of Facebook campaigns for brands such as Smirnoff and Guinness after forming a partnership with the social network to explore new ways to engage with consumers.
IPTV is a scary prospect for old-school broadcasters
Lara O'ReillyIt really struck me when I attended the Royal Television Society’s convention in Cambridge this week just how threatened broadcasters feel by the arrival of connected TV services like Hulu, Google TV and Samsung Smart TV. Such services have been in development for some time but only now are the broadcasters evaluating IPTV’s real impact […]
LG Mobile loses marketing chief
Lara O'ReillyLG Mobile’s head of marketing Alex Windle has left the company, just weeks after launching one of the company’s biggest ever campaigns that it hoped would help recapture market share.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?