One brand extends into bread

The One brand, part of Global Ethics the organisation that develops profitable consumer products to fund projects in the developing world, is launching a bread range.

/n/k/n/OneBread.jpg

The One Clever Loaf range includes a white high fibre loaf and a malted wheatgrain loaf with seeds. It is the next in a number of brand extensions planned by the organisation.

Profits from the loaf will fund start-up bakeries in Africa to help local families generate income and provide food for the community.

Marketing and brand chief Ashley Stockwell told Marketing Week earlier this year that the foundation was planning two new launches this autumn.

It currently produces ethically sourced bottled water, eggs and toilet roll under the One brand and all profits from sales go towards funding relevant projects in the developing world.

The company aims to develop products where it can provide an ethical alternative to the market leading brands with the same quality.

The One Clever Loaf will be available in Tesco from 29th October and will roll out to other retailers later this year.

Read our exclusive profile of Ashely Stockwell here

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here