Male cancer awareness campaign has balls

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Glamour model, Rhian Sugden, is fronting a campaign for the charity Male Cancer Awareness Campaign (MCAC). The campaign, targeting young men, aims address the embarrassment around the subject of checking for the early signs for testicular cancer.

The online campaign was created by JWT and filmed by Rankin.

To see more creative work from JWT, visit Pitch, our agency showcase.

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Halifax – a history of ads (and Howard)

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