Groupon traffic dives as it fails to retain relevance
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
I agree with the view that social media needs to have a business case rather than just being seen as a tool for engagement (MW 1 September) and that interaction rather than clicks is the driver of the customer purchase journey. Email remains the most efficient means of driving this interaction but simply having a […]
Any positive interaction with a brand may increase conversion (MW 1 September) but I would be wary of the concept that getting your customers to start furiously retweeting will make your sales soar. Time spent engaging with your brand is definitely important but the nature of that dwell time is the crucial bit. Interactions must […]
No brand has yet provided a definitive case study of a social media strategy, according to O2’s head of social media Alex Pearmain. Read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.