Groupon traffic dives as it fails to retain relevance
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Online engagement drives the customer purchase journey
Marketing WeekI agree with the view that social media needs to have a business case rather than just being seen as a tool for engagement (MW 1 September) and that interaction rather than clicks is the driver of the customer purchase journey. Email remains the most efficient means of driving this interaction but simply having a […]
Dwell time measure of interaction
Marketing WeekAny positive interaction with a brand may increase conversion (MW 1 September) but I would be wary of the concept that getting your customers to start furiously retweeting will make your sales soar. Time spent engaging with your brand is definitely important but the nature of that dwell time is the crucial bit. Interactions must […]
O2: ‘no brand has a true social media strategy’
Charlottle McElenyNo brand has yet provided a definitive case study of a social media strategy, according to O2’s head of social media Alex Pearmain. Read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?