Match names online marketing director

Match.com has appointed Mikhail Basman into the newly created director of online marketing role to enhance its digital activity.

/t/j/p/match160.jpg

He takes responsibility for driving online strategy for the UK business, which includes Match.com and Matchaffinity.com and head up search marketing, online content and social, display and affiliate marketing.

He will work alongside managing director Karl Gregory and director of relationships and marketing Katie Sheppard.

Basman joins from MPG Media Contacts where he was director of search and digital product.

Read more about how Karl Gregory, former marketing director at Match.com, made it managing director in our feature Making it to the top.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here