Morrisons restructures marketing team

Morrisons has restructured its marketing team giving current marketing director Richard Lancaster an expanded role and taking on James Condon to oversee advertising.


The new structure has been designed to accommodate the supermarket’s changing business and new formats including its convenience store trial and “Store of the Future” concept outlets.

It will also put more focus on the corporate Morrisons brand. Agency partners of the supermarket include DLKW Lowe and Billington Cartmell.

The supermarket says the changes “herald a period of change for the brand”.

Marketing director Richard Lancaster will take on a wider role becoming corporate marketing and operations director. He will oversee all marketing communications, pricing and promotions and also take responsibility for merchandising, space and format.

Former Asda and Tesco marketer James Condon is joining Morrisons as marketing director. He will report to Lancaster and take responsibility for advertising, in-store marketing, print services and local marketing.

Group commercial director, Richard Hodgson, says: “The continued roll out of our convenience trial and execution of the ’Store of the Future’ concept will be major projects in 2012 and these changes are two of many that we are making across our business to ensure we have the right talent in the right places to deliver our ambitious plans.”

The supermarket recently took on former Apple marketer Simon Thompson as managing director for help drive the launch of its online grocery operation.

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