Eurostar’s UK marketing chief announces departure

Eurostar’s UK sales and marketing director, Emma Harris is to leave following a restructure of the train operator’s commercial setup that she helped devise.

/a/p/o/JarvisCockerEurostar.jpg

Harris, who joined Eurostar ten years ago as senior business account manager and was promoted to her current role in 2008, will leave in January.

The new setup will see the marketing teams in Eurostar’s core markets of UK, France and Belgium replaced with a new global function with a central marketing team.

Lionel Benbassat, currently director of sales and marketing for the French market, will lead the team.

Eurostar says in a statement that the changes will “ensure greater alignment of the brand across the business”.

The move follows the introduction of the company’s first pan-European strapline, “opening the way” and its move to common, continent-wide campaigns. A new visual identity that aimed to reflect the new pan-European approach was introduced in March.

The company is also looking to appoint a roster of agencies to work across European markets.

Harris, who was instrumental in creating the new structure and overseeing the launch of the new visual identity, will work with Benbassat on the search for the new agency roster before leaving in the new year.

She says: “Having led the brand positioning and launched the new visual identity, I am looking forward to completing the transition to the new structure and the search for the roster of pan-European agencies so that I leave the business well-placed for the future.”

The reorganisation also sees the sales and customer teams across the its three core markets replaced into one sales and customer support function.

Louisa Bell, who has been appointed director of sales and customer support, will lead the team.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here