Google rankings boost for mobile sites
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Director of anti-counterfeit shopping directory Brand-i, Jenny Dalton, discusses how being open about counterfeits to consumers can make your brand stronger As technology […]
Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Click here for the creative perspective from Pitch Many consumers buy fake goods online without realising they are counterfeit. We get emails daily […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?