Val Kilmer to star in first Grolsch film

Grolsch has teamed up with three international directors and Vice Film for the launch of the first project under its Film Works initiative.


The Dutch beer brand launched the Grolsch Film Works studio in April as part of its strategy to align the brand with the “creativity, innovation and great ideas” demonstrated by independent cinema.

US director Harmony Korine, Russian Alexsei Fedorchenko and Polish director Jan Kwiecinski will each produce a 30-minute short film in their home nation following the same brief by project director Eddy Moretti.

The three segments will then come together to form a “unique, experimental feature film” exploring the “fourth dimension”.

Korine’s film will star Val Kilmer as a motivational speaker in Nashville.

Thomas Kamphuis, who heads up the Grolsch Film Works programme, says: “We want to work with film makers who create the sort of work that transports viewers somewhere new and original.

“The director’s involved in this project have had full creative licence to realise their vision of the brief. It’s an equal bold move from us to handover the controlling reigns of this project to their unique interpretations.”

The untitled film is scheduled to be released internationally early next year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here