ASOS debuts transaction mobile apps
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
EasyJet founder Sir Stelios Haji-Ioannou (pictured) has unveiled plans to launch a new airline under the name Fastjet after a long period of being at loggerheads with the easyJet board.
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
US movie rental giant Netflix has separated its DVD mail-out service from its movie streaming one, rebranding the former to Qwikster. Read story here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.