Penguin Books has launched a mobile and iPad food guide app under the Jamie Oliver brand, click here to read the story in full.
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Unicef’s call for a ban on television advertising to under-12s (MarketingWeek.co.uk 14 September) along with culture secretary Jeremy Hunt’s RTS Cambridge speech calling for a cross-media approach to regulation are signs of an increasing concern over what children are exposed to. However, this growing awareness, starting with the Bailey Report back in June, should not […]
Vice is in talks with TV stations about broadcasting its video content as it bids to become the “leading global digital media network for young people”.
Facebook’s design overhaul is likely to hike up the cost of advertising on the site, but the premiums look to be value for money. Mark Zuckerberg and his band of merry coders have completely overhauled the way the site looks, feels and ultimately how users will engage the social network. As Facebook builds on its […]
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.