PepsiCo looks to build out snack portfolio beyond crisps and nuts

PepsiCo is planning to expand its food portfolio beyond crisps and nuts as part of its multi-year mission to grow its market-leading global snacks division.

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The company is currently on the hunt for a snacks innovation marketing manager in the UK following the creation of PepsiCo’s recently announced US-led global snacks group, which has been designed to drive “breakthrough innovation across [its] portfolio of global snack food brands”. It is led by John Compton, CEO of PepsiCo Americas Foods.

PepsiCo’s current UK snack brands include Walkers and Doritos.

The UK “snacking adjacencies innovation” marketing manager will be responsible for developing a rolling three to five year marketing and brand innovation pipeline across PepsiCo’s snacking portfolio, helping to “step change” the company’s nutritional footprint.

The snacks adjacencies innovation marketing team works closely with the European central division in Barcelona and innovation teams in the US in developing the new products and corresponding marketing programmes.

PepsiCo’s other separate divisions include its global nutrition group, which comprises of brands such as Quaker, and its global beverage group, which houses the Pepsi drinks brands.

The company also recently formed the “Power of One – Americas Council”, which brings together its top food and beverage executives to leverage the combined scale of its businesses across North, South and Central America.

Compton said last week when announcing the new groups: “The creation of the global snacks group and Power of One – Americas Council are critical components of our long-term strategy to strengthen and extend our global leadership position in snacks and leverage the power of our combined food and beverage businesses.”

PepsiCo is the largest global snack company, with a 15.9% market share, more than double that of its closest competitor Kraft, which has a 6.6% market share, according to Sanford C. Bernstein & Co.

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