Yahoo is exploring its options as part of its strategic review in the wake of the firing of CEO Carol Bartz, according to its acting leadership. Read the full story here.
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Coca-Cola will broadcast a live TV programme during the London 2012 Olympics to try and inspire young people to get involved in sport.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
The ongoing effects of the recession have left us all cash poor. Our time and skills, however, offer renewed forms of assets. We all know time is money; more for some than others. But paying for things with our time rather than cash could be the way for more of us to continue to enrich […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?