Unicef’s report into childhood consumerism highlights the huge social responsibility of the marketing industry. The Chartered Institute of Marketing believes it is time to look at what we’re doing as marketers more critically because, as highlighted in Unicef’s report, marketing can have unintended social consequences. Through a paper issued last week, the CIM is setting out the issues surrounding marketing to children and is urging marketers to consider the power they currently wield and to use this responsibly.
It is encouraging to see further debate on the morality of marketing to children; it is in the interests of all to take heed now.
Roderick E Wilkes
Chief executive, The Chartered Institute of Marketing