Aston Martin has retained the position after knocking Apple’s iPhone off the top spot in last year’s survey.
Five of the Top Ten coolest brands are technology brands including as Apple, Google and YouTube, while automotive and sports/fashion brands take the rest of the spots.
CoolBrands polls 2,000 members of the public who vote on a list of brands selected by a panel of experts from the creative industries including Sadie Frost, Bestival founder Rob da Bank and James Murphy, founding partner of Adam & Eve.
The Top Ten coolest brands are:
Bang & Olufsen