Cleaning up TV for young takes a team effort…

Unicef’s call for a ban on television advertising to under-12s (MarketingWeek.co.uk 14 September) along with culture secretary Jeremy Hunt’s RTS Cambridge speech calling for a cross-media approach to regulation are signs of an increasing concern over what children are exposed to.

However, this growing awareness, starting with the Bailey Report back in June, should not be seen as a negative for the media industry. Technology is advancing, children are more digitally accomplished than ever before and the media industry has got to adapt to ensure children are entertained in a safe and responsible way.

Children are easily influenced, and broadcasters need to make sure advertising as well as content is suitable and aids development. Limiting materialistic advertising and instead focusing on commercial opportunities that adhere to family centric, culturally diverse and educational values would certainly be a positive move by broadcasters.

Finally, parents and carers also need to exercise control over what children are exposed to. Only together can we ensure children will grow up with fun, educational and character building television.

Paul Robinson

CEO and founder, KidsCo

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here