Nails Inc launches first integrated campaign

Nails Inc is launching its first paid for marketing campaign to support the launch of its Magnetic Effect range and increase engagement with the brand.

/e/b/q/NailsInc.jpg

The campaign, fronted by T4 presenter Jameela Jamil, includes a branded microsite, competitions, nail art tips and social media activity which includes an attempt to create the world’s longest virtual handshake.

Previously the brand has used partnerships with other brands to drive awareness. Tie ups have included a partnership with Kellogg’s Special K, Diet Coke and Cadbury Dairy Milk.

Nails Inc hopes to drive traffic to its Facebook fan page and encourage consumers to interact with the brand through giveaways, a £3,000 prize draw and rewards for user-generated content.

It is also running a print and online campaign in partnership with Look magazine and has pledged to give £1 from every purchase to The Prince’s Trust.

The campaign has been created by MCBX, which was appointed to handle the brands marketing earlier this year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here