Aston Martin retains coolest brand crown
Rosie BakerAston Martin, famed for its appearance in James Bond films, has been named the “coolest brand” for the second year running keeping Apple off the top spot, according to the annual CoolBrands survey by SuperBrands.
Sir Stelios plans rival airline to easyJet
Branwell JohnsonEasyJet founder Sir Stelios Haji-Ioannou (pictured) has unveiled plans to launch a new airline under the name Fastjet after a long period of being at loggerheads with the easyJet board.
Consumers need help to challenge data misuse
Russell ParsonsChanging the perception that there are swathes of nebulous data companies making inappropriate use of data is one of the greatest challenges the direct marketing industry faces. Whether the perception matches the reality does not matter, there is a common feeling among many consumers that their data is being traded, at worse without their authority, […]
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?