Heinz drives five-a-day health message
Rosie BakerHeinz is pushing its health message with a £4m fairytale themed campaign to highlight that its baked beans contribute to the recommended five fruit and vegetables a day.
Month: September 2011
Internaçionale to take on New Look
Rosie BakerInternaçionale is preparing to launch its first ecommerce platform to drive growth of the business and take on high street rivals such as New Look.
Digital boosts marketing jobs to higher than pre-recession levels
Lara O'ReillyThe number of marketing jobs in the UK has risen to a higher level than before the recession hit the sector in 2008, boosted by demands for digital, according to a report.
Broadband ads must point out failings
Russell ParsonsBroadband operators that make “maximum speed” claims in ads will have to prove that the speed is achievable for at least 10% of customers nationwide.
Diverged traffic signals split in role of the web
Michael BarnettNew research into web traffic shows marketers split over whether to send consumers to the brand website or Facebook page. Michael Barnett looks at which channel gets the best results and how f-commerce could force a change of direction.
Brand valuations do not always tell the full story
Mark RitsonLet’s say you are going to sell your house. You bring in two different real estate agents to value your property. The first agent comes in and inspects your house thoroughly and tells you that based on his expert opinion it is worth £430,000. The next day the second agent calls, she has reviewed the […]
Scream if you want to go faster
Rosie BakerWhether fast fashion means throwaway trends or quick turnaround of product, one thing is for certain and that is that speed is key to the success of any high street fashion outlet. Slow and steady is not an option anymore. In our cover story this week, we looked at Forever 21’s “extreme version” of fast […]
Amazon’s new cut price tablet to take on Apple
Lara O'ReillyAmazon has unveiled possibly the biggest challenger yet to Apple’s iPad in the tablet market: the Kindle Fire.
Mars ramps up CSR
Rosie BakerMars, which owns the Galaxy, Maltesers and M&Ms’ brands, has published its marketing code for the first time in an effort to raise awareness of its “principle-based” business to a broader audience.
Q&A: Karl Gregory, MD, match.com
Charlottle McElenyFollowing a relaunch earlier this month, match.com MD Karl Gregory spoke to new media age about the new site and what digital media can learn from a successful online subscription-based business. Read the full interview here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Halewood targets pregnant women in wine push
Russell ParsonsDrinks maker Halewood International is targeting pregnant women in a push for alcohol free wine brand Eisberg that aims to “demystify” the “contradictory” advice given to women during pregnancy.
Health Lottery hopes launch campaign will reach 98% of the UK
Lara O'ReillyThe Health Lottery plans to reach 98% of adult consumers with its forthcoming launch marketing campaign as it looks overtake Camelot to become the dominant lottery provider in the UK.
How The Huffington Post experimented digitally to attract readers
Joe FernandezWhen AOL spent $315m (£195m) buying The Huffington Post in February, it set out a high goal of creating “a premier global, national, local, and hyper-local content group for the digital age”. So in order to recruit readers for its UK site, which launched in July, it had to prove its digital credentials and create […]
We7 relaunches with O2 and 20th Century Fox as advertisers
Charlottle McElenyMusic streaming service We7 has relaunched to focus on personalised radio, with O2 and 20th Century Fox signed up as first advertisers. Read the full story here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Can alternative currencies see us pay our way out of economic decline?
MaryLou CostaThe ongoing effects of the recession have left us all cash poor. Our time and skills, however, offer renewed forms of assets. We all know time is money; more for some than others. But paying for things with our time rather than cash could be the way for more of us to continue to enrich […]