Month: October 2011

Blockbuster introduces 99p rentals

/d/j/r/blockbuster160.jpg

Blockbuster is introducing 99p per night DVD rentals in a bid to revive its high street film rental business in the face of increasing online competition.

Independent overhauls digital properties

/u/a/n/Independent.jpg

The Independent has overhauled its digital portfolio with the relaunch of its website and the launch of a premium iPad app, in a bid to diversify its revenue streams and bolster its global presence. Read the full article here.

DM and social: time to stop thinking tribally

/k/y/v/Russell1.jpg

Digital marketing, in particular social media, is often set against direct marketing as if marketers have to make a choice between what many see as the old and the new. But far from it being a case of never the twain, there is more common ground between the two channels than their respective cheerleaders would […]

Latest from Marketing Week