Month: October 2011

Blockbuster introduces 99p rentals


Blockbuster is introducing 99p per night DVD rentals in a bid to revive its high street film rental business in the face of increasing online competition.

Independent overhauls digital properties


The Independent has overhauled its digital portfolio with the relaunch of its website and the launch of a premium iPad app, in a bid to diversify its revenue streams and bolster its global presence. Read the full article here.

DM and social: time to stop thinking tribally


Digital marketing, in particular social media, is often set against direct marketing as if marketers have to make a choice between what many see as the old and the new. But far from it being a case of never the twain, there is more common ground between the two channels than their respective cheerleaders would […]

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