Facebook launches ad format and measurement metrics
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Sainsbury’s says “strong” sales and profits in the second quarter were driven by its proposition that offers “great value without compromising on high quality”.
Unilever has signed up to a second year’s worth of iAd campaigns after its initial campaigns generated over four years total engagement by consumers. Read article here.
Laura Snoad’s article about rebranding (MW last week) rightly points out the importance of gaining support from staff, stakeholders and audiences along the transition trajectory, but what about the need to involve the agencies more closely? Agencies must be given the opportunity to get under the skin of the brand, otherwise you will end up […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.