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P&G readies Olympic family campaign
Rosie BakerP&G is to use the friends and families of British athletes competing at the London Olympics in the latest stage of its 2012 activation campaign.
Beauty ad claims to receive greater scrutiny
Russell ParsonsAdvertising watchdogs are to set up a pool of experts to help rule on contentious claims made in advertisements for cosmetics amid rising concern over misleading spots.
Steve Jobs, an iconoclast of marketing
Lara O'ReillyThe death of Steve Jobs is not just a monumental loss to the technology industry, but as Barack Obama said as he paid tribute to the Apple co-founder, “the world has lost a visionary” – particularly the world of marketing. Marketing Week’s cartoonist Tom Fishburne has drawn a one-off tribute to Steve Jobs – see […]
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?