Retail websites need to use personalisation technology

The latest ’personalisation’ technology available to retail websites can make a real difference to online revenues, helping marketers to engage with customers on a one-to-one basis, boosting sales and customer loyalty.

Those marketers that get in ahead of the wave to automatically create engaging, targeted product and service recommendations based on real, multichannel customer behaviour will see not only a significant uplift in conversions but also deliver that critical consistent experience with brand and company.

Wayne Morris

UK general manager, Maxymiser

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