Retail websites need to use personalisation technology

The latest ’personalisation’ technology available to retail websites can make a real difference to online revenues, helping marketers to engage with customers on a one-to-one basis, boosting sales and customer loyalty.

Those marketers that get in ahead of the wave to automatically create engaging, targeted product and service recommendations based on real, multichannel customer behaviour will see not only a significant uplift in conversions but also deliver that critical consistent experience with brand and company.

Wayne Morris

UK general manager, Maxymiser

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But why are brands useful?

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The research cited by Richard Madden (MW 22 September) is as useful as a chocolate teapot. Certain brands are “useful”? No sh*t Sherlock. This is as helpful as research that says a certain brand is cool, likeable, desirable or trustworthy. So what? The key issue is why. What are the neuro-psychological drivers that lie beneath […]