Starbucks launches new bread-free range

Starbucks is introducing a range of bread-free lunch options as part of a greater focus on food as it looks to become more than just a coffee house.


The “Grab and Go Bistro Boxes”, are designed to appeal to office workers to eat at their desks for lunch.

The range of five “reflect the international tastes” in the UK market, the company says, and have been designed “based on changing lifestyle habits and the desire for more bread-free options”.

Options include an anti-pasti selection, cheese and oatcakes, falafel mezze and a cured ham hock and potato option.

Starbucks lunch menu has previously been limited to sandwiches and Panini’s, alongside its range of cakes and recently introduced breakfast menu and Petites range of mini-cakes.

In January, Starbucks dropped its name and the word coffee from its logo to make way for further diversification and entry into additional product categories.

Starbucks will be looking to grab business from food and drink outlets such as Pret a Manger, which offers a more substantial lunchtime menu. It will also be looking to retain share in the coffee market in the face of competition from rivals such as Costa.
Its UK and Irish division recently reported its seventh consecutive quarter of growth.

Brian Waring, vice president of marketing and category for Starbucks UK and Ireland, says: “We believe it is really important that our customers have a wide range of tasty food that complements our great coffee when they visit us.

“They told us that they wanted different food options, such as more bread-free products, which is why the Bistro Boxes are so on trend.”

It is claimed each savoury box contains less than 500 calories and contribute a consumers recommended five-a-day.

The boxes will be available from 6 October in Starbucks UK stores. The chain introduced a slightly different range of Bistro Boxes in Chicago earlier this summer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here