Waitrose eyes new customers with discount card

Waitrose is sending prospective new customers 10% discount shopping cards to encourage people to try shopping at its supermarkets.


The “Try Me” cards are being sent to a combination of people who live near a Waitrose but might not shop there normally or lapsed shoppers that haven’t visited recently or shop with Waitrose infrequently.

The card offers 10% off all shopping at Waitrose between now and 4 November, and hopes to convert more customers to shop with Waitrose regularly.

The initiative comes as Waitrose launches its biggest ever value driven ad campaign.

A Waitrose spokesperson says: “In this tough economic climate value for money is, of course, very important to everyone. So we believe this discount card will encourage people who don’t currently shop with us to experience our value, quality and service.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here