It has recruited BBC veteran Daniel Dodd for the position. Dodd is a former head of Interactive for BBC Nations & Regions and a former editor of BBC Economics & Business.
He led the editorial re-development of the BBC’s local websites and was closely involved with the relaunch of the BBC news website last year.
The National Trust says that he played a central role in the strengthening and repositioning of the BBC’s business coverage and the launch of new programmes designed to make business news more accessible to BBC viewers.
The news comes shortly after the charity reported membership topping four million for the first time.
In January the National Trust appointed former Dyson marketer Clare Mullin to be the charity’s first director of brand and marketing and it has since restructured the marketing department.
Mullin says: “Daniel brings a huge amount of media and digital knowledge to the National Trust, as well as excellent strategic management skills, at a time of important change and modernisation.
“We are successfully transforming perceptions by moving away from the ’hands-off’ approach and working to increase awareness of a new, more engaging experience for visitors and members.”
The Trust is charged with preserving historic places and spaces across England, Wales and Northern Ireland.