The Independent to launch paid content for non-UK readers
The Independent is to launch paid content for its readership outside of the UK in the next week. Read the full story here.
The Independent is to launch paid content for its readership outside of the UK in the next week. Read the full story here.
Retailers, particularly supermarkets, are notoriously protective of their data, marketing and advertising plans and strategy developments, but sustainability appears to be one area where collaboration is more welcome. Sainsbury’s has worked closely with Unilever and Forum for the Future on the development of a new “open source” platform designed to help consumer goods companies, including […]
Unilever and Sainsbury’s have collaborated to produce an online toolkit to help other retailers, brands and manufacturers to develop sustainable initiatives that generate profit.
The Newspaper Marketing Agency’s (NMA) founding CEO Maureen Duffy is stepping down after nine years in the role.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?