Viewpoint: Honda: Martin Moll, marketing director
Michael BarnettFind out why advertisers are demanding more data for TV, click here For a viewpoint with Santander’s director of brand and communications, click here For a viewpoint with Moneysupermarket’s director of consumer marketing, click here For a viewpoint with eHarmony’s UK country manager, click here Every marketer’s dream is to understand who their customer is […]
UPDATE: RIM founder apologises over BlackBerry blackout
Ronan ShieldsRIM founder and CEO Mike Lazaridis has apologised over this week’s BlackBerry blackout in a video statement released today, but was unable to say when full service levels will resume. Read the full story here.
Let’s make sure marketing is seen as an investment and not a cost
Russell ParsonsThere is reason to be cheerful in the latest Bellwether report, which assesses the mood of senior marketers each quarter, but also cause for concern. Marketers should not be blind to the immediate risks presented by the teetering UK economy, or completely shackled by them. Budgets were set higher in the third quarter, Bellwether found. […]
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Lego brand director: Purpose drives pricing power
Niamh CarrollInclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Nationwide: Marketers should stop framing advertising as an investment
Grace GollaschMarketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Retail media spend up 12% in 2023 as digital landscape shifts
Molly InnesOverall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.