Find out why advertisers are demanding more data for TV, click here For a viewpoint with Santander’s director of brand and communications, click here For a viewpoint with Moneysupermarket’s director of consumer marketing, click here For a viewpoint with eHarmony’s UK country manager, click here Every marketer’s dream is to understand who their customer is […]
RIM founder and CEO Mike Lazaridis has apologised over this week’s BlackBerry blackout in a video statement released today, but was unable to say when full service levels will resume. Read the full story here.
There is reason to be cheerful in the latest Bellwether report, which assesses the mood of senior marketers each quarter, but also cause for concern. Marketers should not be blind to the immediate risks presented by the teetering UK economy, or completely shackled by them. Budgets were set higher in the third quarter, Bellwether found. […]