I remain a social media sceptic. Although Facebook is an important and incredibly useful tool for many brands, its impact has been wildly overstated on three fronts. First, the belief that social media somehow changes or even revolutionises the business of marketing communications. Second, the widespread promotion of social media as a relevant tool for […]
The public outcry on social media about the alleged illegal tactics News International used to obtain stories led to an advertiser boycott of the media owner’s newspapers and contributed to the eventual closure of the News of the World.