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Facebook brings Credits to mobile amid major overhaul
Ronan ShieldsFacebook has enabled Facebook Credits on mobile amid a major overhaul of its mobile products, including a dedicated iPad app. Read article here.
IAG readies low cost airline named Iberia Express
Branwell JohnsonInternational Airline Group (IAG), parent company of British Airways, is launching a low cost carrier under its Iberia brand to compete with other no frills airlines in Europe.
Dulux owner introduces global brand look
Rosie BakerAkzoNobel, which owns Dulux, is introducing a consistent visual identity across its global portfolio of paint brands to leverage the scale of a global business.
Five common traits that make a marketing leader
Joe GloverFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
3 questions I wish I’d asked as a junior marketer: Booking.com’s Natalie Wills
Josh StephensonAlongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
‘We have to be patient’: One brand on making a name for itself during a category decline
Josh StephensonOddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
Misinformation, media budgets, soft skills: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.