I’m lucky. I get a daily view of marketing and business that few of you get to share. It’s the vantage point of the editor. The ’global’ view of best and worst practice, across every sector, discipline and market. As you focus each day on succeeding at the task in hand that will add value […]
Two-thirds of marketers do not fully understand what ’gamification’ means, according to research, despite 78% believing that customers are more likely to respond to marketing with a gaming element. Read article here.