Ambush marketers set for crackdown
Russell ParsonsThe Government has stood by proposals that could make marketing directors personally culpable for ambush marketing involving their brands at next year’s London Olympics.
Collaboration is future of marketing capability
Mark ChouekeI’m lucky. I get a daily view of marketing and business that few of you get to share. It’s the vantage point of the editor. The ’global’ view of best and worst practice, across every sector, discipline and market. As you focus each day on succeeding at the task in hand that will add value […]
Two-thirds of marketers do not understand the term ‘gamification’
Charlottle McElenyTwo-thirds of marketers do not fully understand what ’gamification’ means, according to research, despite 78% believing that customers are more likely to respond to marketing with a gaming element. Read article here.
Morrisons to reward shoppers for buying certain brands more frequently
Niamh CarrollMorrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Dr Martens promotes top marketer to CEO
Grace GollaschNewly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Marketoonist on abandonment
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here