Sainsbury’s and Unilever offer free sustainability tips

Unilever and Sainsbury’s have collaborated to produce an online toolkit to help other retailers, brands and manufacturers to develop sustainable initiatives that generate profit.

/n/n/g/forumforthefuture160.jpg

The two companies, in partnership with Forum for the Future, want to make it easier for businesses to create sustainable products and services.

Justin King, CEO of Sainsbury’s, says that by encouraging retailers and brands to compete to create sustainable initiatives, practices will become more mainstream.

He adds: “Those of us leading the charge are happy about it being open source because it means more companies will join us on the turf and there will be more competition on the issues.”

The toolkit is part of the Consumer Futures 2020 study launched by Forum for the Future today (12 October), which forecasts future attitudes towards sustainable living and how brands can meet consumers’ needs.

Unilever and Sainsbury’s developed four scenarios and will use the framework to inform marketing strategies, plan product innovation and develop business practices.

The scenarios and study will be available online for other businesses, including Unilever and Sainsbury’s rivals, to access to inform strategy development and innovation.

Unilever UK and Ireland chairman Amanda Sourry says the study should be a “provocation” for businesses and brands to assess how they will meet changing consumer needs in 2020.

She adds: “We’re at risk of economic difficulties clouding everything, so we need to push to make changes. We’ll use Consumer Futures in our business to mainstream sustainability in a way that brings commercial success.”

The Consumer Futures 2020 report comes as Sainsbury’s unveiled its own sustainability initiative.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here