Opinions on Design
Opinions on Design
Opinions on Design
Aviva, O2 and Heineken are working together to find ways to develop the effectiveness of their staff in a bid to develop the “marketers of the future”.
Morrisons has launched its latest effort to encourage shoppers in to stores with the launch of a lottery that gives customers the opportunity to win £100 every day.
Accor, the hotels group that owns the ibis, Novotel and Mercure brands, is revamping its ecommerce platform and loyalty programme in a bid to ward off competition from distribution sites such as Expedia.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.