Virgin Media gets patriotic with logo

Virgin Media is hoping a new logo that incorporates the Union Flag will help it tap in to the patriotic fervour that next year’s Olympic Games and Diamond Jubilee will create.

/a/n/c/VirginMediaLogo.jpg

The Union Jack will sit next to Virgin’s logo in the revamped visual identity, a move, the company claims, which “reflects the company’s British heritage”.

Jeff Dodds, executive director of brand and marketing communications, says the logo change is “a way to symbolically remind people about all the fantastic things about our nation”.

He adds: “With Britain celebrating the Queen’s Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British.”

The logo will feature in advertising for the first time this coming weekend (15/16 October) in a campaign for the company’s TiVo service.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here